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Don’t Go Anywhere With It April 11, 2011

Posted by Mitchell in Politics.

Somebody at the keyboard of American Express’ Twitter account posted this today:

American Express is Expressly Pro-Abortion.

It was quickly deleted but alas, that ol’ Memory Hole doesn’t work as well as it used to. I’ve had an American Express blue card for years. I won’t be for much longer.


From American Express: “It appears our Twitter account was hacked – the Planned Parenthood tweet was not from Amex. We have re-secured our account.”

I looked into this myself. The original tweet was done via something called a “Tweet Button”. There are a bunch of twitter applications out there and they put their own little stamp on them. Mine are often from Tweetdeck and they say so. I looked into what a Tweet Button was and it is something that any website can put on their site so people can directly tweet a link to an article presented there. In this case it was an article from iVillage. The content of that tweet wasn’t created by AmEx, but it WAS done from someone logged into their twitter account. In all probability it was done by accident by someone in their social media team who thought she was logged into her own account while she was surfing around and wanted to share with her friends. Or perhaps one of them wanted to know how that worked and hit the button without realizing what it would do.

So that’s my verdict – an employee accident and certainly not a declaration of American Express’ official corporate position on an extremely polarizing social issue.


1. Mitchell - April 11, 2011

Update from AmEx: Wasn’t us!! We wuz teh hacked!

“FYI – We did not send out the tweet re: Planned Parenthood. We are working with Twitter to investigate.”

We’ll see.

2. Lipstick - April 11, 2011

I would call that a firing offense for sure.

3. LC Aggie Sith - April 12, 2011

Things that make you go Hmmmm….

Why is an employee of such a large corp allowed to twit on the company’s time?

Mitchell - April 13, 2011

Well, if said employee was part of their marketing team then twittering is part of their job. Organizations that ignore social media platforms do so at their own peril. But of course they are beset with their own perils too. I read elsewhere there are Twitter apps that let you have multiple Twitter accounts open at once and that employees at other companies have confused their personal account with the professional one with disastrous results. I’m pretty certain that is basically what happened here.

4. Nicole - April 12, 2011

Yeah, that didn’t seem like something a huge corporation would put out there knowingly.

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